Posts Tagged: ‘marketing to woman’

Marketing to Venus Vs Marketing Mars

August 16, 2011 Posted by News Maker

Different approaches ought to be taken when selling new product lines to a man when compared to a woman. For example, when a man decides to get a car they looks out to the latest model, speed, mileage, etc. But when a female goes out to get a car she will choose a car subject to the color. The salesperson speaking with a male client doesn’t must concentrate much on looks and personal hygiene. Women seek perfectionism.

Words should become spoken with extra care when in front of a woman customer. Women are better listeners plus they will analyze just about every spoken word. A lot of emotion ought to be involved in the talking because females are drawn to be able to emotions immediately. The customer is going to be highly touched and will take less time to get the product. Seventy five percent from the job is done if nancy won emotionally.

Next important point is always to never stop talking while you’re watching female customer. The moment the salesperson stops communicating, she will commence thinking deeply concerning the product and will become examining every detail from the product and gives a second thought to the product. Women have the capability of multi-tasking. A man lacks the talent of multi-tasking. Women talk a good deal and men are bad listeners. The woman salesperson will continue and on concerning the product and the man will just simply nod his head without getting any meaning outside it. Even if they don’t speak the idea out, her facial expressions will tell everything. So when the sales person is coping with a female customer, he or she should look out for the client’s expressions. Men clients could be made to understand concerning the product by easily drawing the outlook from the product using a straightforward pen and document. Men have an excellent capability of imaging the three dimensional images from the product which is being mentioned. But women are not so good that will. Complimenting a male customer is an extremely good idea. Any fake compliment is going to be immediately detected.

 

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